/* ============================================================
   init. media — design system
   Editorial luxury × disruptive energy
   Ivory / charcoal base, coral-red accent
   Fraunces (display serif) + Inter (body)
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,300;9..144,400;9..144,500;9..144,600;9..144,700&family=Inter:wght@300;400;500;600;700&display=swap');

:root {
  --ink: #16140f;
  --ink-soft: #2b2820;
  --ivory: #f7f4ec;
  --ivory-deep: #efe9dc;
  --paper: #fffdf8;
  --line: #e3dcca;
  --muted: #6f6a59;
  --accent: #ff4b33;
  --accent-soft: #ffe4dd;
  --accent-ink: #5a160d;

  --container: 1240px;
  --gutter: clamp(1.5rem, 5vw, 4rem);

  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
  --dur-fast: 180ms;
  --dur-med: 320ms;
  --dur-slow: 700ms;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
}

body {
  margin: 0;
  background: var(--ivory);
  color: var(--ink);
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img, video { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

::selection { background: var(--accent); color: var(--paper); }

/* ---- focus states ---- */
a:focus-visible,
button:focus-visible,
input:focus-visible,
textarea:focus-visible,
select:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
  border-radius: 2px;
}

/* ---- type scale ---- */
.font-display {
  font-family: 'Fraunces', Georgia, serif;
  font-optical-sizing: auto;
  letter-spacing: -0.02em;
}

h1, h2, h3, h4 {
  font-family: 'Fraunces', Georgia, serif;
  font-optical-sizing: auto;
  font-weight: 500;
  line-height: 1.05;
  letter-spacing: -0.025em;
  margin: 0;
}

p { margin: 0; }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5em;
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
}
.eyebrow::before {
  content: '';
  width: 22px;
  height: 1px;
  background: var(--accent);
  display: inline-block;
}

.text-muted { color: var(--muted); }

/* ---- layout ---- */
.container {
  max-width: var(--container);
  margin-inline: auto;
  padding-inline: var(--gutter);
}

.section { padding-block: clamp(4rem, 9vw, 8rem); }
.section-tight { padding-block: clamp(3rem, 6vw, 5rem); }

/* ---- buttons ---- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.6em;
  font-family: 'Inter', sans-serif;
  font-weight: 600;
  font-size: 0.95rem;
  letter-spacing: -0.01em;
  padding: 1rem 1.85rem;
  border-radius: 100px;
  border: 1px solid transparent;
  cursor: pointer;
  white-space: nowrap;
  transition: transform var(--dur-fast) var(--ease-out),
              background-color var(--dur-fast) var(--ease-out),
              color var(--dur-fast) var(--ease-out),
              border-color var(--dur-fast) var(--ease-out),
              box-shadow var(--dur-fast) var(--ease-out);
}
.btn:active { transform: scale(0.97); }

.btn-primary {
  background: var(--ink);
  color: var(--ivory);
  border-color: var(--ink);
}
.btn-primary:hover {
  background: var(--accent);
  border-color: var(--accent);
  color: var(--paper);
  box-shadow: 0 8px 24px -8px rgba(255, 75, 51, 0.55);
}

.btn-accent {
  background: var(--accent);
  color: var(--paper);
  border-color: var(--accent);
}
.btn-accent:hover {
  background: var(--ink);
  border-color: var(--ink);
  box-shadow: 0 8px 24px -8px rgba(22, 20, 15, 0.4);
}

.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}
.btn-ghost:hover {
  background: var(--ink);
  color: var(--ivory);
}

.btn-on-dark {
  background: var(--ivory);
  color: var(--ink);
  border-color: var(--ivory);
}
.btn-on-dark:hover {
  background: var(--accent);
  color: var(--paper);
  border-color: var(--accent);
}

.btn-arrow {
  display: inline-flex;
  width: 1.1em;
  height: 1.1em;
  transition: transform var(--dur-med) var(--ease-out);
}
.btn:hover .btn-arrow { transform: translateX(4px) rotate(0deg); }

/* ---- nav ---- */
.nav-wrap {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  padding: 1rem var(--gutter) 0;
  pointer-events: none;
}
.nav {
  pointer-events: auto;
  max-width: var(--container);
  margin-inline: auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0.7rem 0.7rem 0.7rem 1.4rem;
  border-radius: 100px;
  background: rgba(247, 244, 236, 0.7);
  border: 1px solid var(--line);
  backdrop-filter: blur(14px) saturate(140%);
  -webkit-backdrop-filter: blur(14px) saturate(140%);
  transition: background-color var(--dur-med) var(--ease-out), box-shadow var(--dur-med) var(--ease-out);
}
.nav.is-scrolled {
  background: rgba(247, 244, 236, 0.92);
  box-shadow: 0 12px 36px -18px rgba(22, 20, 15, 0.25);
}
.nav-logo {
  font-family: 'Fraunces', serif;
  font-size: 1.5rem;
  font-weight: 600;
  letter-spacing: -0.03em;
  display: inline-flex;
  align-items: center;
  gap: 0.15rem;
}
.nav-logo .dot { color: var(--accent); }

.nav-links {
  display: flex;
  align-items: center;
  gap: 0.25rem;
}
.nav-link {
  position: relative;
  padding: 0.6rem 1rem;
  font-size: 0.9rem;
  font-weight: 500;
  border-radius: 100px;
  transition: color var(--dur-fast) var(--ease-out), background-color var(--dur-fast) var(--ease-out);
}
.nav-link:hover { background: var(--ivory-deep); }
.nav-link.is-active { color: var(--accent); }

.nav-cta { margin-left: 0.5rem; }

.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 1px solid var(--line);
  background: var(--paper);
  align-items: center;
  justify-content: center;
  cursor: pointer;
}
.nav-toggle svg { width: 20px; height: 20px; }

@media (max-width: 860px) {
  .nav-links .nav-link:not(.nav-cta-link) { display: none; }
  .nav-toggle { display: inline-flex; }
}

/* mobile drawer */
.mobile-drawer {
  position: fixed;
  inset: 0;
  z-index: 99;
  background: var(--ivory);
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: var(--gutter);
  transform: translateY(-12px);
  opacity: 0;
  visibility: hidden;
  transition: opacity var(--dur-med) var(--ease-out), transform var(--dur-med) var(--ease-out), visibility 0s linear var(--dur-med);
}
.mobile-drawer.is-open {
  opacity: 1;
  transform: translateY(0);
  visibility: visible;
  transition: opacity var(--dur-med) var(--ease-out), transform var(--dur-med) var(--ease-out), visibility 0s;
}
.mobile-drawer nav {
  display: flex;
  flex-direction: column;
}
.mobile-drawer a {
  display: block;
  font-family: 'Fraunces', serif;
  font-size: clamp(2.2rem, 9vw, 3.5rem);
  font-weight: 500;
  padding: 0.35em 0;
  border-bottom: 1px solid var(--line);
  letter-spacing: -0.03em;
}
.mobile-drawer a:hover { color: var(--accent); }
.mobile-drawer-close {
  position: absolute;
  top: 1.5rem;
  right: var(--gutter);
  width: 48px;
  height: 48px;
  border-radius: 50%;
  border: 1px solid var(--line);
  background: var(--paper);
  display: flex;
  align-items: center;
  justify-content: center;
  cursor: pointer;
}
.mobile-drawer-close svg { width: 20px; height: 20px; }

/* ---- hero ---- */
.hero {
  position: relative;
  padding-top: clamp(7rem, 16vw, 10rem);
  padding-bottom: clamp(3rem, 8vw, 5rem);
  overflow: hidden;
}
.hero-grain {
  position: absolute;
  inset: 0;
  pointer-events: none;
  opacity: 0.5;
  mix-blend-mode: multiply;
  background-image: radial-gradient(circle at 1px 1px, rgba(22,20,15,0.08) 1px, transparent 0);
  background-size: 3px 3px;
}
.hero-glow {
  position: absolute;
  width: 60vw;
  height: 60vw;
  max-width: 900px;
  max-height: 900px;
  border-radius: 50%;
  background: radial-gradient(circle, var(--accent-soft) 0%, transparent 70%);
  top: -20%;
  right: -15%;
  opacity: 0.7;
  filter: blur(10px);
  z-index: 0;
}
.hero-inner { position: relative; z-index: 1; }

.hero-kicker {
  display: flex;
  align-items: center;
  gap: 1rem;
  margin-bottom: 1.75rem;
}
.hero-kicker .pill {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  padding: 0.5rem 1rem;
  border-radius: 100px;
  border: 1px solid var(--line);
  background: var(--paper);
}
.hero-kicker .pulse {
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--accent);
  position: relative;
}
.hero-kicker .pulse::after {
  content: '';
  position: absolute;
  inset: -4px;
  border-radius: 50%;
  border: 1px solid var(--accent);
  animation: pulse-ring 2.4s var(--ease-out) infinite;
}
@keyframes pulse-ring {
  0% { transform: scale(0.6); opacity: 0.9; }
  100% { transform: scale(2.1); opacity: 0; }
}

.hero-headline {
  font-size: clamp(2.75rem, 8.4vw, 6.6rem);
  max-width: 19ch;
}
.hero-headline em {
  font-style: italic;
  color: var(--accent);
  position: relative;
  white-space: nowrap;
}
.hero-headline .ribbon {
  position: relative;
  display: inline-block;
}
.hero-headline .ribbon svg {
  position: absolute;
  left: -2%;
  bottom: -0.18em;
  width: 104%;
  height: auto;
  z-index: -1;
}

.hero-sub {
  margin-top: 1.75rem;
  font-size: clamp(1.05rem, 1.9vw, 1.3rem);
  color: var(--muted);
  max-width: 46ch;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  margin-top: 2.5rem;
  align-items: center;
}
.hero-actions .meta {
  font-size: 0.875rem;
  color: var(--muted);
  display: flex;
  align-items: center;
  gap: 0.6rem;
}
.avatar-stack { display: flex; }
.avatar-stack span {
  width: 30px; height: 30px;
  border-radius: 50%;
  border: 2px solid var(--ivory);
  margin-left: -8px;
  display: inline-block;
  background: linear-gradient(135deg, var(--ink), var(--muted));
}
.avatar-stack span:first-child { margin-left: 0; }

/* ---- marquee / ticker ---- */
.marquee {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  overflow: hidden;
  background: var(--ink);
  color: var(--ivory);
}
.marquee-track {
  display: flex;
  width: max-content;
  animation: marquee 32s linear infinite;
}
@media (prefers-reduced-motion: reduce) {
  .marquee-track { animation: none; }
  .marquee { overflow-x: auto; }
}
.marquee-track span {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.4rem, 3vw, 2.2rem);
  font-weight: 400;
  font-style: italic;
  padding: 1.4rem 2.5rem;
  white-space: nowrap;
  display: inline-flex;
  align-items: center;
  gap: 2.5rem;
  letter-spacing: -0.01em;
}
.marquee-track span::after {
  content: '';
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--accent);
  display: inline-block;
}
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ---- stat strip ---- */
.stat-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: 24px;
  overflow: hidden;
}
.stat-cell {
  background: var(--paper);
  padding: clamp(1.75rem, 4vw, 2.75rem) clamp(1.25rem, 3vw, 2rem);
}
.stat-cell .num {
  font-family: 'Fraunces', serif;
  font-size: clamp(2.1rem, 4.5vw, 3.4rem);
  font-weight: 500;
  letter-spacing: -0.03em;
  display: flex;
  align-items: baseline;
  gap: 0.15em;
}
.stat-cell .num .accent { color: var(--accent); }
.stat-cell .label {
  margin-top: 0.5rem;
  font-size: 0.875rem;
  color: var(--muted);
  line-height: 1.4;
}
@media (max-width: 760px) {
  .stat-grid { grid-template-columns: repeat(2, 1fr); }
}

/* ---- statement / problem section ---- */
.statement {
  background: var(--ink);
  color: var(--ivory);
  position: relative;
  overflow: hidden;
}
.statement::before {
  content: '';
  position: absolute;
  width: 50vw; height: 50vw;
  max-width: 720px; max-height: 720px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(255,75,51,0.18), transparent 70%);
  top: -10%;
  left: -10%;
}
.statement .container { position: relative; z-index: 1; }
.statement-text {
  font-size: clamp(1.9rem, 5.4vw, 3.6rem);
  max-width: 22ch;
  line-height: 1.18;
  letter-spacing: -0.02em;
  font-weight: 400;
}
.statement-text .strike {
  position: relative;
  color: rgba(247, 244, 236, 0.4);
}
.statement-text .strike::after {
  content: '';
  position: absolute;
  left: -2%; right: -2%; top: 52%;
  height: 2px;
  background: var(--accent);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.6s var(--ease-out);
}
.statement-text .strike.is-struck::after { transform: scaleX(1); }
.statement-text .highlight { color: var(--accent); font-style: italic; }

/* ---- cards ---- */
.card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 20px;
  padding: clamp(1.5rem, 3vw, 2.25rem);
  transition: transform var(--dur-med) var(--ease-out), box-shadow var(--dur-med) var(--ease-out), border-color var(--dur-med) var(--ease-out);
}
.card:hover {
  transform: translateY(-6px);
  box-shadow: 0 28px 64px -28px rgba(22, 20, 15, 0.22);
  border-color: var(--ink);
}
.card-icon {
  width: 52px; height: 52px;
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  background: var(--accent-soft);
  color: var(--accent);
  margin-bottom: 1.5rem;
  transition: background-color var(--dur-med) var(--ease-out), color var(--dur-med) var(--ease-out), transform var(--dur-med) var(--ease-out);
}
.card-icon svg { width: 24px; height: 24px; }
.card:hover .card-icon {
  background: var(--ink);
  color: var(--ivory);
  transform: rotate(-6deg) scale(1.05);
}
.card h3 { font-size: 1.3rem; margin-bottom: 0.6rem; }
.card p { color: var(--muted); font-size: 0.95rem; }

/* ---- pricing ---- */
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(1.25rem, 3vw, 1.75rem);
  align-items: stretch;
}
@media (max-width: 960px) {
  .pricing-grid { grid-template-columns: 1fr; max-width: 480px; margin-inline: auto; }
}
.pricing-card {
  display: flex;
  flex-direction: column;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 24px;
  padding: clamp(1.75rem, 3vw, 2.5rem);
  position: relative;
  transition: transform var(--dur-med) var(--ease-out), box-shadow var(--dur-med) var(--ease-out), border-color var(--dur-med) var(--ease-out);
}
.pricing-card:hover {
  transform: translateY(-6px);
  box-shadow: 0 28px 64px -28px rgba(22, 20, 15, 0.22);
  border-color: var(--ink);
}
.pricing-card.is-featured {
  background: var(--ink);
  border-color: var(--ink);
  color: var(--ivory);
  box-shadow: 0 32px 72px -28px rgba(22, 20, 15, 0.4);
  overflow: hidden;
}
.pricing-card.is-featured .pricing-card-name { margin-top: 0.4rem; display: inline-block; }
@media (min-width: 961px) {
  .pricing-card.is-featured { transform: translateY(-1.25rem); }
  .pricing-card.is-featured:hover { transform: translateY(-1.75rem); }
}
.pricing-card-badge {
  position: absolute;
  top: 0;
  right: 0;
  display: inline-flex;
  align-items: center;
  gap: 0.35em;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--paper);
  background: var(--accent);
  padding: 0.5rem 1.1rem;
  border-radius: 0 24px 0 16px;
}
.pricing-card-badge svg {
  width: 14px;
  height: 14px;
  fill: currentColor;
}
.pricing-card-name {
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
}
.pricing-card.is-featured .pricing-card-name { color: var(--accent); }
.pricing-card-tagline {
  margin-top: 0.6rem;
  font-size: 1.35rem;
  letter-spacing: -0.01em;
}
.pricing-card-price {
  margin-top: 1.5rem;
  display: flex;
  align-items: baseline;
  gap: 0.4rem;
}
.pricing-card-price .amount {
  font-size: clamp(2.4rem, 4.5vw, 3rem);
  letter-spacing: -0.02em;
}
.pricing-card-price .unit {
  font-size: 0.95rem;
  color: var(--muted);
}
.pricing-card.is-featured .pricing-card-price .unit { color: rgba(247, 244, 236, 0.6); }
.pricing-card-features {
  list-style: none;
  margin: 1.75rem 0 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
  flex-grow: 1;
}
.pricing-card-features li {
  display: flex;
  align-items: flex-start;
  gap: 0.7rem;
  font-size: 0.95rem;
  color: var(--muted);
}
.pricing-card.is-featured .pricing-card-features li { color: rgba(247, 244, 236, 0.72); }
.pricing-card-features li svg {
  flex-shrink: 0;
  width: 20px; height: 20px;
  margin-top: 0.1rem;
  color: var(--accent);
}
.pricing-card .btn {
  margin-top: 2.25rem;
  width: 100%;
}

/* numbered list / process */
.process-row {
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: clamp(1rem, 4vw, 3rem);
  align-items: start;
  padding-block: clamp(1.75rem, 4vw, 2.75rem);
  border-top: 1px solid var(--line);
  transition: background-color var(--dur-med) var(--ease-out), padding-inline var(--dur-med) var(--ease-out);
}
.process-row:last-child { border-bottom: 1px solid var(--line); }
.process-row:hover {
  background: var(--paper);
  padding-inline: clamp(1rem, 3vw, 1.5rem);
}
.process-num {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.5rem, 3vw, 2rem);
  color: var(--muted);
  font-weight: 400;
  font-style: italic;
}
.process-row:hover .process-num { color: var(--accent); }
.process-body h3 { font-size: clamp(1.4rem, 2.6vw, 1.9rem); margin-bottom: 0.6rem; }
.process-body p { color: var(--muted); max-width: 56ch; }
.process-tag {
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  white-space: nowrap;
  padding-top: 0.4rem;
}

/* ---- testimonial ---- */
.testimonial-card {
  background: var(--ivory-deep);
  border-radius: 24px;
  padding: clamp(2rem, 5vw, 3.5rem);
  position: relative;
}
.testimonial-quote {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.4rem, 2.8vw, 2rem);
  font-weight: 400;
  line-height: 1.4;
  letter-spacing: -0.01em;
}
.testimonial-quote .accent { color: var(--accent); font-style: italic; }
.testimonial-person {
  display: flex;
  align-items: center;
  gap: 0.85rem;
  margin-top: 2rem;
}
.testimonial-avatar {
  width: 46px; height: 46px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--ink), var(--accent));
  flex-shrink: 0;
}
.testimonial-person .name { font-weight: 600; font-size: 0.95rem; }
.testimonial-person .role { font-size: 0.85rem; color: var(--muted); }

/* ---- video / media placeholder ---- */
.media-frame {
  position: relative;
  border-radius: 20px;
  overflow: hidden;
  aspect-ratio: 4 / 5;
  background: linear-gradient(155deg, #2b2820 0%, #16140f 55%, #3a160f 100%);
  display: flex;
  align-items: flex-end;
  isolation: isolate;
}
.media-frame.is-wide { aspect-ratio: 16 / 10; }
.media-frame.is-square { aspect-ratio: 1 / 1; }
.media-frame::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(circle at 30% 20%, rgba(255,75,51,0.35), transparent 55%),
    radial-gradient(circle at 80% 90%, rgba(255,255,255,0.08), transparent 50%);
  z-index: 0;
}
.media-frame .grain-overlay {
  position: absolute;
  inset: 0;
  opacity: 0.18;
  background-image: radial-gradient(circle at 1px 1px, rgba(255,255,255,0.5) 1px, transparent 0);
  background-size: 3px 3px;
  z-index: 1;
}
.media-frame-content {
  position: relative;
  z-index: 2;
  padding: 1.5rem;
  width: 100%;
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 1rem;
  color: var(--ivory);
}
.media-frame-content .tag {
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-weight: 600;
  color: rgba(247,244,236,0.65);
}
.media-frame-content h4 {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.15rem, 2vw, 1.5rem);
  font-weight: 500;
  margin-top: 0.35rem;
}
.play-btn {
  width: 56px; height: 56px;
  border-radius: 50%;
  background: rgba(247, 244, 236, 0.16);
  border: 1px solid rgba(247, 244, 236, 0.4);
  backdrop-filter: blur(6px);
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  transition: background-color var(--dur-med) var(--ease-out), transform var(--dur-med) var(--ease-out);
}
.play-btn svg { width: 18px; height: 18px; margin-left: 2px; }
.media-frame:hover .play-btn {
  background: var(--accent);
  border-color: var(--accent);
  transform: scale(1.08);
}
.media-frame:hover .play-icon-wrap { transform: scale(1.04); }
.media-frame { transition: transform var(--dur-slow) var(--ease-out); }

/* ---- real video cards (sample reels) ---- */
.video-card {
  position: relative;
  border-radius: 20px;
  overflow: hidden;
  aspect-ratio: 9 / 16;
  background: var(--ink);
  isolation: isolate;
  cursor: pointer;
}
.video-card.is-wide-video { aspect-ratio: 16 / 10; }
.video-card video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.video-card .video-scrim {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(22,20,15,0.05) 0%, rgba(22,20,15,0.05) 45%, rgba(22,20,15,0.75) 100%);
  z-index: 1;
  pointer-events: none;
  transition: opacity var(--dur-med) var(--ease-out);
}
.video-card-content {
  position: absolute;
  inset: 0;
  z-index: 2;
  padding: 1.5rem;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  color: var(--ivory);
  pointer-events: none;
}
.video-card-content .tag {
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-weight: 600;
  color: rgba(247,244,236,0.7);
}
.video-card-content h4 {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.05rem, 2vw, 1.35rem);
  font-weight: 500;
  margin-top: 0.3rem;
}
.video-card .play-btn {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  z-index: 3;
  width: 64px;
  height: 64px;
  background: rgba(247, 244, 236, 0.18);
  border-color: rgba(247, 244, 236, 0.5);
}
.video-card .play-btn svg { width: 20px; height: 20px; }
.video-card:hover .play-btn,
.video-card:focus-visible .play-btn {
  background: var(--accent);
  border-color: var(--accent);
  transform: translate(-50%, -50%) scale(1.08);
}
.video-card.is-playing .play-btn {
  opacity: 0;
  visibility: hidden;
  transition: opacity var(--dur-fast) var(--ease-out), visibility 0s linear var(--dur-fast);
}
.video-card.is-playing .video-scrim,
.video-card.is-playing .video-card-content {
  opacity: 0;
  transition: opacity var(--dur-med) var(--ease-out);
}
.video-card .sound-btn {
  position: absolute;
  bottom: 1.25rem;
  right: 1.25rem;
  z-index: 3;
  width: 38px;
  height: 38px;
  border-radius: 50%;
  background: rgba(22, 20, 15, 0.45);
  border: 1px solid rgba(247, 244, 236, 0.35);
  backdrop-filter: blur(6px);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--ivory);
  opacity: 0;
  visibility: hidden;
  transition: opacity var(--dur-fast) var(--ease-out), background-color var(--dur-fast), visibility 0s linear var(--dur-fast);
}
.video-card .sound-btn svg { width: 16px; height: 16px; }
.video-card.is-playing .sound-btn {
  opacity: 1;
  visibility: visible;
  transition: opacity var(--dur-fast) var(--ease-out), background-color var(--dur-fast);
}
.video-card .sound-btn:hover { background: var(--accent); border-color: var(--accent); }

/* filter pills */
.filter-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
}
.filter-pill {
  font-size: 0.875rem;
  font-weight: 500;
  padding: 0.6rem 1.25rem;
  border-radius: 100px;
  border: 1px solid var(--line);
  background: var(--paper);
  cursor: pointer;
  transition: background-color var(--dur-fast) var(--ease-out), color var(--dur-fast) var(--ease-out), border-color var(--dur-fast) var(--ease-out);
}
.filter-pill:hover { border-color: var(--ink); }
.filter-pill.is-active {
  background: var(--ink);
  color: var(--ivory);
  border-color: var(--ink);
}

/* ---- footer / final CTA ---- */
.cta-band {
  background: var(--ink);
  color: var(--ivory);
  border-radius: 32px;
  padding: clamp(2.5rem, 8vw, 5.5rem);
  position: relative;
  overflow: hidden;
  text-align: center;
}
.cta-band::before {
  content: '';
  position: absolute;
  width: 70%; height: 140%;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(255,75,51,0.25), transparent 65%);
  top: -30%;
  left: 15%;
  pointer-events: none;
}
.cta-band > * { position: relative; z-index: 1; }
.cta-band h2 {
  font-size: clamp(2.2rem, 6.5vw, 4.2rem);
  max-width: 18ch;
  margin-inline: auto;
}
.cta-band .actions {
  margin-top: 2.5rem;
  display: flex;
  justify-content: center;
  flex-wrap: wrap;
  gap: 1rem;
}

footer {
  border-top: 1px solid var(--line);
  padding-block: clamp(3rem, 6vw, 4.5rem);
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 2.5rem;
}
.footer-brand .nav-logo { font-size: 2rem; }
.footer-brand p { margin-top: 1rem; max-width: 32ch; color: var(--muted); }
.footer-col h5 {
  font-size: 0.8125rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 1rem;
  font-weight: 600;
}
.footer-col a {
  display: block;
  padding-block: 0.4rem;
  font-size: 0.95rem;
  transition: color var(--dur-fast) var(--ease-out), padding-left var(--dur-fast) var(--ease-out);
}
.footer-col a:hover { color: var(--accent); padding-left: 0.35rem; }
.footer-bottom {
  margin-top: clamp(2.5rem, 6vw, 4rem);
  padding-top: 1.75rem;
  border-top: 1px solid var(--line);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 1rem;
  font-size: 0.85rem;
  color: var(--muted);
}
@media (max-width: 760px) {
  .footer-grid { grid-template-columns: 1fr 1fr; }
}

/* ---- reveal-on-scroll ---- */
[data-reveal] {
  opacity: 0;
  transform: translateY(12px);
  transition: opacity 0.5s var(--ease-out), transform 0.5s var(--ease-out);
}
[data-reveal].is-visible {
  opacity: 1;
  transform: translateY(0);
}
[data-reveal-group] [data-reveal-item] { transition-delay: var(--stagger, 0ms); }

@media (prefers-reduced-motion: reduce) {
  [data-reveal] {
    opacity: 1 !important;
    transform: none !important;
    transition: none !important;
  }
}

/* ---- generic helpers ---- */
.grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem, 4vw, 3rem); }
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.25rem, 3vw, 2rem); }
.grid-4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(1.25rem, 3vw, 1.75rem); }
@media (max-width: 960px) {
  .grid-3 { grid-template-columns: repeat(2, 1fr); }
  .grid-4 { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 700px) {
  .grid-2, .grid-3, .grid-4 { grid-template-columns: 1fr; }
}

.split {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: clamp(2rem, 6vw, 5rem);
  align-items: center;
}
@media (max-width: 860px) {
  .split { grid-template-columns: 1fr; }
}

.tag-list { display: flex; flex-wrap: wrap; gap: 0.5rem; }
.tag-chip {
  font-size: 0.8125rem;
  font-weight: 500;
  padding: 0.45rem 0.95rem;
  border-radius: 100px;
  border: 1px solid var(--line);
  color: var(--muted);
  background: var(--paper);
}

.divider { height: 1px; background: var(--line); border: none; margin: 0; }

.kicker-row {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 2rem;
  flex-wrap: wrap;
  margin-bottom: clamp(2rem, 5vw, 3.5rem);
}
.kicker-row h2 { max-width: 16ch; }

.page-hero {
  padding-top: clamp(7.5rem, 16vw, 11rem);
  padding-bottom: clamp(2.5rem, 6vw, 4rem);
}
.page-hero h1 { font-size: clamp(2.6rem, 7.5vw, 5rem); max-width: 18ch; }
.page-hero .hero-sub { max-width: 60ch; }

/* form */
.form-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem;
}
.form-grid .full { grid-column: 1 / -1; }
@media (max-width: 700px) {
  .form-grid { grid-template-columns: 1fr; }
}
.field label {
  display: block;
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 0.5rem;
}
.field input,
.field select,
.field textarea {
  width: 100%;
  font-family: 'Inter', sans-serif;
  font-size: 1rem;
  padding: 0.95rem 1.1rem;
  border-radius: 12px;
  border: 1px solid var(--line);
  background: var(--paper);
  color: var(--ink);
  transition: border-color var(--dur-fast) var(--ease-out), box-shadow var(--dur-fast) var(--ease-out);
}
.field input:focus,
.field select:focus,
.field textarea:focus {
  border-color: var(--accent);
  box-shadow: 0 0 0 4px var(--accent-soft);
  outline: none;
}
.field textarea { resize: vertical; min-height: 120px; }

.calendar-card {
  border: 1px solid var(--line);
  border-radius: 24px;
  background: var(--paper);
  padding: clamp(1.5rem, 4vw, 2.5rem);
  height: 100%;
}
.calendar-placeholder {
  display: block;
  border: 1.5px dashed var(--line);
  border-radius: 16px;
  padding: clamp(2rem, 6vw, 3.5rem) 1.5rem;
  text-align: center;
  color: var(--muted);
  background: var(--ivory-deep);
}
a.calendar-placeholder:hover,
a.calendar-placeholder:focus-visible {
  border-color: var(--accent);
  border-style: solid;
  background: var(--paper);
}
.calendar-placeholder svg {
  width: 40px; height: 40px;
  margin: 0 auto 1rem;
  color: var(--accent);
}

/* scroll progress bar */
.scroll-progress {
  position: fixed;
  top: 0; left: 0;
  height: 3px;
  background: var(--accent);
  z-index: 200;
  width: 0%;
  transition: width 80ms linear;
}

/* back to top */
.to-top {
  position: fixed;
  right: clamp(1rem, 4vw, 2.5rem);
  bottom: clamp(1rem, 4vw, 2.5rem);
  width: 48px; height: 48px;
  border-radius: 50%;
  background: var(--ink);
  color: var(--ivory);
  display: flex;
  align-items: center;
  justify-content: center;
  border: none;
  cursor: pointer;
  z-index: 80;
  opacity: 0;
  visibility: hidden;
  transform: translateY(12px);
  transition: opacity var(--dur-med) var(--ease-out), transform var(--dur-med) var(--ease-out), visibility 0s linear var(--dur-med), background-color var(--dur-fast);
}
.to-top.is-visible {
  opacity: 1;
  visibility: visible;
  transform: translateY(0);
  transition: opacity var(--dur-med) var(--ease-out), transform var(--dur-med) var(--ease-out), visibility 0s, background-color var(--dur-fast);
}
.to-top:hover { background: var(--accent); }
.to-top svg { width: 18px; height: 18px; }

/* utility text sizes */
.lead { font-size: clamp(1.05rem, 2vw, 1.25rem); color: var(--muted); }